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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Topic
Details

Topic 1

Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.

Topic 2

Triggers: This area covers SOAP
REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.

Topic 3

Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.

Topic 4

Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q29-Q34):

NEW QUESTION # 29
How should an administrator update the "Do Not Track attribute" value after it has initially been set?

A. Overwrite a subscriber's DoNotTrack settings with an import
B. Log a support case
C. Respond to the email with the subject line 'Begin Tracking''
D. Use an API Call

Answer: D

NEW QUESTION # 30
What is true about SMS keywords other than HELP and STOP?

A. keywords in child business unit can be shared between other child business units
B. keywords in parent business unit can be shared to any child business units
C. keywords in parent or child business unit are available only in that business unit
D. keywords in parent business unit are automatically available to all child business units

Answer: C

NEW QUESTION # 31
Where would you add a topic profile

A. Social studio engage
B. Admin settings
C. Social studio automate
D. Workspace settings

Answer: B

Explanation:
Understanding Topic Profiles:
Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
Admin Settings as the Central Hub:
Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
Detailed Steps:
Access Admin Settings: In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
Topic Profiles Section: Within the Admin panel, you'll find a dedicated section for "Topic Profiles." Create/Edit Topic Profiles: This is where you can create new topic profiles or edit existing ones. You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
Why Other Options Are Incorrect:
A . Social Studio Automate: Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
C . Workspace Settings: Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
D . Social Studio Engage: Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:
Topic profiles, the foundation of social listening in Social Studio, are created and managed within B. Admin settings.

NEW QUESTION # 32
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.

A. Sales cloud entry audience in journey builder
B. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every
15 mins
C. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
D. Use an api to create record in sales cloud directly from the ecom site

Answer: A,B

Explanation:
When using Marketing Cloud Connect to trigger a journey when a record is created in Sales Cloud, you can utilize:
* A: Sales Cloud entry audience in Journey Builder: This feature allows you to start a journey based on the creation of a record in Sales Cloud, making it an effective method for real-time engagement.
* D: Use synchronized DE, query to a sendable DE and use Automation Studio schedule to inject contact every 15 mins: This method involves synchronizing data from Sales Cloud into a Data Extension (DE) in Marketing Cloud, querying this data into a sendable DE, and then using Automation Studio to schedule regular injections of new contacts into the journey.

NEW QUESTION # 33
In beacon message, what does the field limit number of messages for a device' control?

A. send not more than particular number of messages in a active period.
B. send only particular number of messages in 72hrs
C. send only particular number of messages in a week
D. send only particular number of messages in 24 hours

Answer: A

NEW QUESTION # 34
......

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