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Adobe Marketo Engage Architect Master Sample Questions (Q84-Q89):

NEW QUESTION # 84
What methods can be used to track attribution in Marketo? (Choose two)

A. Creating Static Lists
B. Integration with CRM
C. Use of Program Tags
D. Adjusting Smart Campaign Filters

Answer: B,C

NEW QUESTION # 85
Which campaign logic is most suitable for nurturing early-stage leads?

A. Batch Campaigns
B. Static Lists
C. Engagement Streams
D. Smart Campaign Triggers

Answer: C

NEW QUESTION # 86
An Adobe Marketo Engage architect needs to build a subscription center that contains an option to "pause notifications for 30 days" to dissuade people from unsubscribing. If a person fills out the form and selects this feature, Marketing wants to Marketing Suspend them for 30 days and subtract five points from the lead. Existing records whose notifications are currently paused should be excluded from the flow to avoid double processing.
Which order of steps is required to build this program?

A. Remove from Flow (Existing) > Change Score > Wait > Change data value > Change data value
B. Change Score > Change data value > Wait > Change data value > Remove from Flow (Existing)
C. Remove from Flow (Existing) > Change data value > Change Score > Wait > Change data value
D. Change data value > Remove from Flow (Existing) > Change Score > Wait > Change data value

Answer: C

NEW QUESTION # 87
Which metric is most relevant for tracking lifecycle changes in Marketo?

A. Lead Conversion Rate
B. Email Open Rate
C. Program Success Rate
D. Stage Velocity

Answer: D

NEW QUESTION # 88
A consultant conducts an audit on a company's Adobe Marketo Engage instance and discovers:
The instance hits its API limit twice a month, affecting leads from multiple third-party integrations from being consistently created or updated automatically.
The field "Country" is set as a text field, which results in inconsistent variations and mis-spellings of the country value, leading to the inability to route leads to the proper regional sales team.
There is a Segmentation called "Region", which is defined by the "Country" field values; due to the inconsistency of the field, a majority of the person records sit in the "Default" segment.
Lead routing is based on the "Region" segment, and there is no logic set in the routing to account for the "Default" leads.
After sharing these findings with a group of stakeholders, the stakeholders share:
The Data Science team uses the Marketo Engage API to pull data out of the instance twice a month for an executive dashboard that tracks quarterly goals.
The Sales team is extremely below target for qualified leads because the volume routed to them is so low.
The Web team has reported on below-average form conversions because too many fields are open text.
The Marketing team wants to send nurture emails that are localized based on the "Region" Segmentation.
A consultant conducts an audit on a company's Adobe Marketo Engage instance and discovers:

A. Change the "Country" field from a text field to a string field to standardize the values.
B. Create a daily re-occurring batch that standardizes "Country" into clean values.
C. Advise the Data Science team to minimize their API query to reduce the consumption of the API limit.
D. Advise the company to increase its API limits to solve the API issue.

Answer: B

NEW QUESTION # 89
......

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